< Exhibition
ash ontiveros
What The Fuck Happened Amazon
Spring 2020
Multi-media collage
Sustainability to me, means addressing leading companies / corporations for lean and green operations, and ensuring that they are promoting these practices rather than stating them. To see a sustainable future, leading companies must be able to provide a direct path towards a healthy ecosystem. If they are unable, giving recommendations, or finding ways to bring awareness to their un-sustainable practices is a start in the right direction.
This art piece consists of nine artboards that call-out the company ‘Amazon’ for its un-sustainable practices, address the company actions already made, including the changes needed, as well as provide a call-to-action. The goal is to not only have a sustainable future, but to have a sustainable present.
That is what is growing in importance today. The fact that the world is suffering NOW and cannot wait years and years to see the change it needs TODAY! The importance of this art piece is to showcase that Amazon is one of the most leading impactful e-commerce industries in the world. It affects the lives of many in terms of online purchases, industry work, and economic flux. Amazon makes claims to promote a sustainable future but is doing nothing but reveling in current profits and success. Their commitment to green energy did not meet their expected value of ‘~40% renewable energy by the end of 2019’. They in-fact sit somewhere around 12% in the Spring of 2020. *
It was also important to call out Amazon’s commitments to social responsibility and address the fact that they are not following company policy and are undercutting workers’ rights and worker safety. These are social impacts that are not acceptable for the LEADING WORLDWIDE COMPANY. The richest man in the world should not continue to get mass consumer money if the ethical practices of his business are detrimental to the economy.